Crissy's in Vogue
When your job title is so untraditional, sometimes it’s hard to explain exactly what it is that you do. “To a granny, I'd say I'm an artist. Because I love to create a visual story. And I've done that throughout who knows how many mediums...” Crissy Bogusz, Snapchat Discovery Designer, says. “If I'm narrowing it down, it's Graphic Designer, or Motion Graphics Artist. So I'm either designing digital stuff, or putting together visual videos, photography, animation…”
Regardless of whether your granny understands the job or not, Crissy Bogusz has a pretty cool one.
For the last year, she’s been working between French and British Vogue, designing their Snapchat Discovery content. A digital job, revolving around a social media format curated for a younger audience, may seem at odds with such a well-established print magazine, but Crissy says the change couldn’t be more welcome; “Technology is evolving rapidly and you might see it as the digital world being in competition with the print world, but they can both live together. They both have their audience, and if you know how to play with it, and you know how to engage them, that’s how you get success”. Vogue’s interest in Snapchat coincided with Vogue UK’s new editor - Edward Enniful - shaking things up. “I haven’t met him yet, but I want to, and his adorable dog”, Crissy laughs, referencing Enniful’s infamous Boston Terrier, Ru. On the topic of the office, I had to find out whether Vogue is the hostile environment it’s depicted as in the media, but alas, no horror stories; “No, not at all. It’s a wonderful place where everybody is so excited with the new changes. Everybody's voice is heard, we're all able to experiment. In my case, and our team, it's a very creative space where everyone's supportive of each other.”
“Vogue International is growing rapidly. They're really investing in finding great people to head each team and to make each team as specialised as they can, to find the right people for the roles”, Crissy says of the magazine, dubbed post-Enniful as ‘The New Vogue’. “Every day we’re trying something new, it’s a new kind of journalism and that’s why we’re so excited about it.” But what does being a Snapchat curator involve, day to day? “Snapchat Discover UK is exclusive, it only with a handful of companies, but is growing. Every day, we sit down and look at our stories, and think "How do we create something that’s visual and engaging, that's gonna reach the audiences we want to reach?" ... read the full article here