How Social Media Professionals Can Combat Burnout at Every Career Stage
Award-winning designer and motion graphics artist Crissy Bogusz has the job that a million girls would kill for — creating content for British Vogueand Vogue Paris’ Snapchat Discover channel team.
Bogusz has had over 10 years of design experience for interactive and new media, and the videos she creates are seen by millions daily - her most popular series of Snaps covered the Royal Wedding live earlier this year. And while her job may appear to be glamorous (and it is), Bogusz assures me that a great deal of planning and hard work goes into everything you see.
"My job entails three weekly editions published for the British Vogue and Vogue Paris Snapchat Discover channel with 10 snaps in each edition. This means 60 videos are created as content each week that are split between myself and another designer.”
The content itself is high-end design and video, combined with animation motion graphics. Bogusz says that doing this cuts down on the feeling of social media overload. Instead of emphasizing the observation of lives, the Snapchat Discover channels focus on news stories and content.
"Creating animated content, like this video of the Gigi Hadid x Tommy Hilfiger collection, is not only highly creative but allows your audience to engage more with it because it’s not what they’re expecting from social media. Our aim with Vogue’s Snapchat Discover editions to engage the viewer enough visually to keep them interested in viewing the entire edition rather than one Snap." .. Read the full article online here